What's the purpose?

At Dolan Advertising, we want you to answer this question,
"What purpose does my website serve?"

Do you really know the answer? If you think the purpose of your website is to convey information (and that isn't in your company's mission statement) then you might be missing the boat - or more specifically missing customers and sales!

Your website is a vital and integral part of your marketing and sales strategy. It has a role to play but it must be done properly.

It's what we do.

These strategies and more are the guiding priciples behind what we do.
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Key Website Strategies

• USP's - Unique Selling Propositions
  You must be able to clearly communicate what sets your company or product apart from the competition.
• Take Control
  This is marketing. You are in charge of the user exerience. Now's your chance! - Start with a strong message then tell visitors what to do NOW!
• There's more than just websites
  Email marketing, banner ad campaigns, mobile internet - You must take advantage of all avenues of online interactive strategies.

Then What?

• What is your follow up plan for website visitors?
• When customers come to your website, what's in it for them?